A Mindful App for People in a Hurry
Case Study
Introduction
Dhyan comes from the word Dhyana which is originally from Hinduism and means "contemplation, reflection" and "profound, abstract meditation. The Dhyan app offers a calming and immersive meditation experience. Whether you're a beginner or an experienced practitioner, the app offers a wide range of meditation exercises to suit your needs. With built-in time management features, you can easily schedule your meditation sessions to fit into your busy lifestyle. Take a break from the chaos of daily life and find inner peace with the Dhyan app.
Challenge
People who spend their days in workplaces with fast pace environments hardly ever have a moment to relax and breathe during their 8 hours daily journey. It can be overwhelming, and the consequences for mental health are high-stress levels, burnout, depression and lack of motivation to keep coming to work.
Data from the American Institute of Stress says:
of US workers suffer from work-related stress.
of Americans are stressed during the day.
of US employees think their employers care about their work-life balance.
The amount lost by US businesses yearly as a result of workplace stress.
workers to miss work due to stress every day
Challenge
People who spend their days in workplaces with fast pace environments hardly ever have a moment to relax and breathe during their 8 hours daily journey. It can be overwhelming, and the consequences for mental health are high-stress levels, burnout, depression and lack of motivation to keep coming to work.
Data from the American Institute of Stress says:
of US workers suffer from work-related stress.
of Americans are stressed during the day.
of US employees think their employers care about their work-life balance.
The amount lost by US businesses yearly as a result of workplace stress.
workers to miss work due to stress every day
Goals
Mental Health Improvement:
Prevent symptoms related to depression, burnout and stress
Stress Relief:
2-7 min exercises during the work time.
Guided Exercises
friendly to experienced and beginners
Daily basis app:
on hands every time you need
Goals
Mental Health Improvement:
Prevent symptoms related to depression, burnout and stress
Stress Relief:
2-7 min exercises during the work time.
Guided Exercises
friendly to experienced and beginners
Daily basis app:
on hands every time you need
Market Research
Many meditation apps on the market have good rates, such as Breethe, Headspace and Calm. All of them are great apps that can help people with sleep problems calm themselves after work with music, nature sounds and storytelling Sleepcats.
Besides Dhyan app is similar in some aspects to the mindfulness apps already in the market, it has features such as quick exercises, guided exercises, and friendly usability that can make our app better for situations where people don’t have much time to relax and breathe and then go back to work.
“According to the latest market research, the segment of free app services dominated the mindfulness meditation apps market in 2021 and is expected to experience significant growth from 2022 to 2030.” (GlobeNewsWire)
Design Choice
For the Dhyan app, we chose light pastel colours that evoke calmness and relaxing vibes.
Like the icons used on the app, the logo has Line Art, similar to doodling when you are stressed and want to relax your mind.
Dhyan means “contemplation,” “reflection,” and profound meditation, a word originally from Hinduism. The Magnies font unconsciously brings familiarity to the culture originally from India and other countries that have Hinduism as one of the pillars of the society.
Ultra clean interface
The app has a simple and intuitive interface that allows users to quickly navigate through the app and find the products they need.
Personalized recommendations
The app uses machine learning algorithms to suggest products based on the user's previous shopping history and preferences.
Summing up
In conclusion, we have developed a mobile application for individuals who are committed to maintaining a healthy lifestyle but struggle to do so due to their busy schedules.
The app features a user-friendly interface that is customized to initiate exercise sessions immediately, allowing users to engage in regular workouts during work breaks.
We appreciate your feedback and are dedicated to enhancing our app's functionality by incorporating additional exercises and features that facilitate your journey towards a healthier life.
Interested in more content like this?
Subscribe to get notified about new case studies & updates.
Interested in more content like this?
Subscribe to get notified about new case studies & updates.
Interested in more content like this?
Subscribe to get notified about new case studies & updates.
